Brands
Dabur India forays into fizzy drinks market
MUMBAI: Dabur India announced its foray into the fizzy drinks market with the launch a range of fruit juice-based aerated drinks.
The new range, Réal Volo, has been prepared using a blend of exotic fruits like Cranberry, Blueberry, Blackberry and Grape. The range will be available in 250ml cans priced at Rs 40.
“Today’s health conscious consumers prefer healthier beverage options. We have been
witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Réal Volo, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and comes without the guilt of unhealthy consumption. Our Réal Volo range contains 20-25% fruit juice content making the fun of fizz healthier with the goodness of fruits. Consumers can now have a can of Réal Volo without the guilt of consuming carbonated drinks,”said Dabur India Fruit Juices and Beverages category head Mayank Kumar.
Réal Volo, which does not have any added preservatives, is being launched in two variants: Cranberry-Blueberry, and Grape-Blackcurrant. The company plans to extend this range in the coming months with the introduction of newer variants.
“Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with Réal and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with Réal Activ. We expanded the category with India’s first fruit fiber beverage – Réal Activ Fiber+ and are now expanding our range with the launch of fruit juice-based aerated drinks with with Réal Volo. With the launch of Réal Volo, we aim to not only extend brand Réal to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious,” added Kumar.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
