MAM
Dabur India entrusts Rajiv Dubey with expanded role as VP
Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives.
Alongside his continued leadership in media strategy and execution, Dubey will focus on creating immersive brand experiences that enhance Dabur’s connection with its customers.
He manages media spending across a wide range of platforms, including TV, digital, print, radio, outdoor, and both consumer and trade activations, ensuring optimal ROI and growth for the company’s diverse brand portfolio.
With over three decades at Dabur, Dubey has developed expertise across various roles, with core competencies in media planning and buying, digital transformation, mar-tech, and emerging media practices.
Since joining Dabur in 1994 as a media manager, Dubey played a key role in establishing Adbur, the company’s in-house agency, and in fostering partnerships with prominent broadcasters such as All India Radio, Doordarshan, Zee, and Star Network, as well as major newspapers like Times of India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
