Brands
Dabur files case against Marico for copying its packaging
NEW DELHI: FMCG brand Dabur has filed a case against its competitor Marico alleging that the brand has copied the packaging of its honey product. Marico launched its honey product last month and Dabur claimed it copied the entire packaging i.e., the shape of the bottle, its yellow cap, dome-shaped label, usage of honey combs on the label and other similarities, according to court documents.
The Delhi high court in its observation mentioned that both the products prime facie show a similarity, which can cause confusion in the mind of the buyer even though the brand name Saffola is mentioned on the product.
“An overall comparison of the two products would prima-facie show a similarity causing confusion in the minds of the buyer, even though the trade name Saffola is prominently noted on the bottle,” the court said in its interim order last week. “It is clarified that this interim injunction would not apply to the products already sold by the defendant in the market and the defendant will maintain the accounts thereof, which will be submitted to this court,” the order further said while setting the next date in August.
Meanwhile, in a subsequent appeal by Marico both the parties agreed that the “order be kept in abeyance since the interim application preferred by the plaintiff/respondent herein is still pending consideration and has not been disposed of," according to a court order of 17 July.
In the court documents, Dabur mentioned that the company has been selling the honey products since many decades, and revamped the new packaging and shape of the current bottle in 2013. The brand also said it generated sales of Rs 482 crore in 2019-20 from its honey business.
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Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
