Account
D2C Pro bags marketplace management mandate for Pureheart
Mumbai: Pureheart, a brand in the nut and nut spread industry, has partnered with D2C Pro powered by Team Pumpkin to manage its marketplace operations on Flipkart. This collaboration aims to strengthen Pureheart’s online presence and drive growth on major e-commerce platforms.
Founded in 1932 under the Western India Cashew Company, Pureheart offers a variety of nuts and nut spreads, focusing on quality and health. The Western India Cashew Company has been the top exporter of value-added nuts for the past decade, supplying major global retail brands. With years of experience in sourcing and processing high-quality cashews and almonds, the company is dedicated to providing healthy, convenient, and affordable snacks for health-conscious families.
“We are excited to partner with Pureheart and bring their high-quality, nutritious products to a larger audience,” said D2C Pro AVP Shubham Srivastava. “Their commitment to quality and health resonates deeply with us. We can’t wait to bring our e-commerce expertise to the table to help them reach even more customers. At D2C Pro, we’re all about creating connections, and we’re looking forward to making Pureheart a household name in the digital space. Together, we’re going to make some great things happen!”
As the marketplace management partner, D2C Pro will provide a full suite of services, including product cataloging, inventory management, pricing strategies, customer service optimisation, and data-driven insights to enhance Pureheart’s marketplace presence.
Pureheart marketing head Unnikrishnan R said, “At Pureheart, we believe in the joy of good food and the power of healthful snacking. Collaborating with D2C Pro will help us extend our reach and ensure that more customers experience the taste and quality of our products. We look forward to working together to enhance our digital presence and provide a seamless shopping experience for our customers.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
