MAM
Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets
Mumbai: Get ready for laughter, self-discovery, and a unique exploration of Singapore as IVM Podcast’s popular show ‘Cyrus Says’, teams up with the Singapore Tourism Board (STB) for an exciting new series.
This dynamic collaboration will see the witty and ever-curious Cyrus Broacha embark on a whirlwind adventure through the eclectic city-state of Singapore, uncovering hidden gems, experiencing local culture, and rediscovering his zest for life along the way.
The collaboration with the Singapore Tourism Board offers an insider’s view of the city’s diverse culture, rich history, and modern marvels. The eight-episode podcast follows Cyrus as he explores iconic Singaporean landmarks, hidden gems and meets fascinating Singaporean personalities. Each episode promises a vibrant mix of humor, discovery, and “Made in Singapore” moments, from nature reserves to culinary delights and traditional crafts to modern innovations.
Join Cyrus Broacha as he explores the breathtaking Jewel Changi Airport’s lush Shiseido Forest Valley and the must-be-seen-to-be-believed HSBC Rain Vortex, eats his way through the awe-inspiring Gardens By The Bay, and discovers the aromatic world of Haji Lane’s Sifr Aromatics, where the magic of crafting memories through scent comes alive. The podcast also delves into the unique fusion of traditional Chinese medicine and craft cocktail culture at Synthesis Bar, and an exploration of the art of gin-making at Brass Lion Gin Distillery – an experience where Cyrus crafts his bottle for a distinctively Singaporean souvenir. Cyrus steps into the world of indulgence, Singapore-style, creating his own delectable chocolates at Bucket Chocolaterie. The journey continues with a dive into nocturnal secrets through the Night Luge experience and a captivating trip down history at the Intan Museum.
‘Cyrus Says’ has been IVM Podcasts’ longest running podcast, where Cyrus Broacha, the renowned comic and entertainment personality, gives his take on all kinds of topics. Commenting on his sojourn, Cyrus Broacha shared “The Singapore of today surprised me! Haji Lane’s aroma got me hooked, HyperDrive sent my adrenaline soaring, and crafting my own gin at Brass Lion Distillery. It was a truly sensory adventure through a city pulsates with life, innovation, and hidden delights. Join me and discover the new Singapore that’s left me wanting more.”
IVM Podcasts- Pratilipi head Amit Doshi commented on the partnership “Podcasts can be a great companion to every kind of brand. It is heartening to know that the Singapore Tourism Board saw in us the potential of the kind of insight we could bring to the destination. We aimed to cull out great episodes that do not conventionally showcase Singapore. Audiences will understand that once they tune into the podcast”
Singapore Tourism Board regional director, India Middle East South Asia Africa Markus Tan said: “We are always seeking new ways to engage with the Indian traveller and showcase Singapore’s evolving destination offerings through immersive storytelling. Partnering IVM Podcasts and Cyrus Says was a natural choice to highlight how Singapore transforms the travel experience from ordinary to extraordinary, as Cyrus himself experienced.”
The podcast’s first episode was dropped on 10 February 2024.
Link to the first episode:
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
