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Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets
Mumbai: Get ready for laughter, self-discovery, and a unique exploration of Singapore as IVM Podcast’s popular show ‘Cyrus Says’, teams up with the Singapore Tourism Board (STB) for an exciting new series.
This dynamic collaboration will see the witty and ever-curious Cyrus Broacha embark on a whirlwind adventure through the eclectic city-state of Singapore, uncovering hidden gems, experiencing local culture, and rediscovering his zest for life along the way.
The collaboration with the Singapore Tourism Board offers an insider’s view of the city’s diverse culture, rich history, and modern marvels. The eight-episode podcast follows Cyrus as he explores iconic Singaporean landmarks, hidden gems and meets fascinating Singaporean personalities. Each episode promises a vibrant mix of humor, discovery, and “Made in Singapore” moments, from nature reserves to culinary delights and traditional crafts to modern innovations.
Join Cyrus Broacha as he explores the breathtaking Jewel Changi Airport’s lush Shiseido Forest Valley and the must-be-seen-to-be-believed HSBC Rain Vortex, eats his way through the awe-inspiring Gardens By The Bay, and discovers the aromatic world of Haji Lane’s Sifr Aromatics, where the magic of crafting memories through scent comes alive. The podcast also delves into the unique fusion of traditional Chinese medicine and craft cocktail culture at Synthesis Bar, and an exploration of the art of gin-making at Brass Lion Gin Distillery – an experience where Cyrus crafts his bottle for a distinctively Singaporean souvenir. Cyrus steps into the world of indulgence, Singapore-style, creating his own delectable chocolates at Bucket Chocolaterie. The journey continues with a dive into nocturnal secrets through the Night Luge experience and a captivating trip down history at the Intan Museum.
‘Cyrus Says’ has been IVM Podcasts’ longest running podcast, where Cyrus Broacha, the renowned comic and entertainment personality, gives his take on all kinds of topics. Commenting on his sojourn, Cyrus Broacha shared “The Singapore of today surprised me! Haji Lane’s aroma got me hooked, HyperDrive sent my adrenaline soaring, and crafting my own gin at Brass Lion Distillery. It was a truly sensory adventure through a city pulsates with life, innovation, and hidden delights. Join me and discover the new Singapore that’s left me wanting more.”
IVM Podcasts- Pratilipi head Amit Doshi commented on the partnership “Podcasts can be a great companion to every kind of brand. It is heartening to know that the Singapore Tourism Board saw in us the potential of the kind of insight we could bring to the destination. We aimed to cull out great episodes that do not conventionally showcase Singapore. Audiences will understand that once they tune into the podcast”
Singapore Tourism Board regional director, India Middle East South Asia Africa Markus Tan said: “We are always seeking new ways to engage with the Indian traveller and showcase Singapore’s evolving destination offerings through immersive storytelling. Partnering IVM Podcasts and Cyrus Says was a natural choice to highlight how Singapore transforms the travel experience from ordinary to extraordinary, as Cyrus himself experienced.”
The podcast’s first episode was dropped on 10 February 2024.
Link to the first episode:
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
