MAM
Cutting Edge Media to sell air time for EuroNews
MUMBAI: European news channel EuroNews is aiming at generating advertising sales reveune in India. The channel has signed an agreement with the Mumbai based Cutting Edge Media to handle advertising sales. In India EuroNews is being distributed through direct-to-home – – DishTV platform.
Cutting Edge Media is an independent media sales firm with over 15 years of experience in media sales. The Cutting Edge Media team will report directly to EuroNews Sales managing director Olivier de Montchenu, according to media report.
EuroNews Sales managing director Olivier de Montchenu said, “EuroNews is continuing to make progress in worldwide distribution, which can be seen via successful launches in Asia and particularly India. Cutting Edge Media will allow EuroNews to seek new advertising revenues and maintain EuroNews’ presence in the marketplace.”
“We were especially impressed by Cutting Edge Media’s specialist market knowledge and feel sure they can deliver us a highly effective sales strategy. With the addition of Cutting Edge Media we have extended our worldwide advertisers network and reinforced our position as a key player in the international advertising marketplace,” adds Montchenu.
EuroNews now reaches over 156 million households by digital cable/satellite and terrestrial distribution in 102 countries worldwide including Europe, the Middle East, Africa, Asia, North and Latin America. ASC Enterprise and the Zee combine promoted Dish TV direct-to-home (DTH) service had signed a deal Euro News for carriage of the news channels on the platform.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
