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CupShup bags digital mandate for Treebo Hotels
New Delhi: After a competitive multi-agency pitch, CupShup, a full-service agency has secured the digital mandate for Treebo Hotels.
As part of their mandate, Cupshup will be creatively strategising on social media management, content marketing, and consulting Treebo on media planning.
CupShup co-founder, Sidharth Singh said, “We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthening the brand’s engagement and creating a strong consumer base for them on the digital platforms.”
Commenting on the partnership, Treebo Hotels vice-president, Hardik Goyal said, “The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post COVID world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with them in the future and hope to leverage their expertise as a full-service agency.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
