Brands
Cult.sport launches the Ace X smartwatch
Mumbai: Cult.sport, India’s leading provider of sports and fitness apparel, equipment, and supplements, announced the launch of its new versatile smartwatch, the Ace X series, set to revolutionise your daily life and active journey. Combining classic sophistication with state-of-the-art fitness tracking technology, the Ace X series offers a unique selection of strap options, including silicone, leather, and steel – allowing you to effortlessly switch between a formal look and a sport-ready style.
Boasting a stunning 1.96″ AMOLED Display with a resolution of 466×466 pixels, the Ace X Smartwatch offers a visual experience like no other. Whether you’re checking the time or tracking your fitness progress, the vibrant display ensures clarity in every detail. Additionally, it offers comprehensive health tracking features, including continuous heart rate monitoring, SP02 monitoring, sleep tracking, step counting, and calorie tracking, ensuring that you stay in tune with your wellness goals. It comes with a single-chip advanced Bluetooth calling with one-tap pairing and BLE 5.3 technology. The Quick Dial Pad simplifies communication, making it easier than ever to stay connected.
“The Ace X series smartwatch is a game-changer in wearable tech,” said Cult.sport business head Shamik Sharma. “It effortlessly blends timeless style with top-notch sports features, giving you the perfect all-in-one companion. And for our cricket enthusiasts, you will get live updates even when you’re on the move so that you do not miss out on the upcoming Cricket World Cup.”
Unique features like the functional crown, Always-on-display, quick reply, and social media QR code enhance your daily interactions and productivity. Whether you’re in a meeting or at the gym, this smartwatch adapts to your needs. For everyday athletes, the automatic sports recognition feature identifies activities like running, walking, treadmill workouts, cycling, and rowing exercises. With 113 sports modes available, you can track your progress across various physical activities effortlessly.
The Ace X Smartwatch will be available in a variety of colors, including Black Silicone, Blue Silicone, Grey Silicone (Ace X), and ACE X LUXE with options like Brown Leather, Blue Leather, Silver Steel, and Black Steel. The Ace X Smartwatch series is priced at Rs 3,499 and is available exclusively on cultsport.com and amazon.in.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.






