Brands
Cult.sport launches the Ace X smartwatch
Mumbai: Cult.sport, India’s leading provider of sports and fitness apparel, equipment, and supplements, announced the launch of its new versatile smartwatch, the Ace X series, set to revolutionise your daily life and active journey. Combining classic sophistication with state-of-the-art fitness tracking technology, the Ace X series offers a unique selection of strap options, including silicone, leather, and steel – allowing you to effortlessly switch between a formal look and a sport-ready style.
Boasting a stunning 1.96″ AMOLED Display with a resolution of 466×466 pixels, the Ace X Smartwatch offers a visual experience like no other. Whether you’re checking the time or tracking your fitness progress, the vibrant display ensures clarity in every detail. Additionally, it offers comprehensive health tracking features, including continuous heart rate monitoring, SP02 monitoring, sleep tracking, step counting, and calorie tracking, ensuring that you stay in tune with your wellness goals. It comes with a single-chip advanced Bluetooth calling with one-tap pairing and BLE 5.3 technology. The Quick Dial Pad simplifies communication, making it easier than ever to stay connected.
“The Ace X series smartwatch is a game-changer in wearable tech,” said Cult.sport business head Shamik Sharma. “It effortlessly blends timeless style with top-notch sports features, giving you the perfect all-in-one companion. And for our cricket enthusiasts, you will get live updates even when you’re on the move so that you do not miss out on the upcoming Cricket World Cup.”
Unique features like the functional crown, Always-on-display, quick reply, and social media QR code enhance your daily interactions and productivity. Whether you’re in a meeting or at the gym, this smartwatch adapts to your needs. For everyday athletes, the automatic sports recognition feature identifies activities like running, walking, treadmill workouts, cycling, and rowing exercises. With 113 sports modes available, you can track your progress across various physical activities effortlessly.
The Ace X Smartwatch will be available in a variety of colors, including Black Silicone, Blue Silicone, Grey Silicone (Ace X), and ACE X LUXE with options like Brown Leather, Blue Leather, Silver Steel, and Black Steel. The Ace X Smartwatch series is priced at Rs 3,499 and is available exclusively on cultsport.com and amazon.in.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
