Brands
Cult.sport launches Burn+ Smartwatch: Your new cricket score buddy!
Mumbai: Cult.sport a provider of Sports and fitness apparel, equipment, and supplements, announced the launch of its new highly anticipated Burn+ Smartwatch. With an array of impressive features and a sleek design, this revolutionary smartwatch is designed to keep you in the loop with Live Cricket Scores right on your wrist. The Burn+ Smartwatch is set to redefine how you experience your favourite sport.
At the heart of the Burn+ Smartwatch is its cutting-edge 1.78” AMOLED Display with a crisp 368×448 resolution, ensuring a vibrant and immersive visual experience. But what truly sets this smartwatch apart is the CricBuddy, the live Cricket score feature, which enables cricket enthusiasts to stay updated with real-time scores, making it the ultimate accessory for any cricket fan.
The Burn+ Smartwatch’s standout features include single-chip advanced Bluetooth calling for easy communication; a functional crown for effortless navigation; up to 7 days of battery life (with 2-3 days of battery life even when using Bluetooth calling) and comprehensive health tracking capabilities like heart rate monitoring, SP02, sleep, steps, calories, and period tracking. In addition to these, the smartwatch offers an always-on display for convenience, a social-media QR code feature for seamless sharing and a dedicated sports mode for optimized workouts. Its remarkable battery life ensures that you stay connected without any compromise, with a quick 2-hour recharge time to keep you going.
Cult.sport business head Shamik Sharma shared his excitement about the Burn+ Smartwatch, stating, “We’re thrilled to introduce the Burn+ Smartwatch – it’s a game-changer for cricket fans and fitness enthusiasts. This smartwatch showcases our commitment to blending technology and sports, allowing users to stay connected to the game they love while tracking their health and fitness goals.”
The Burn+ Smartwatch pairs seamlessly with the cult.sport app, offering users a comprehensive fitness ecosystem. With access to over 1,000 workout videos, the ability to track fitness goals, and engage in challenges and leaderboards with friends, the cult.sport app takes your fitness journey to the next level.
Customers considering the Burn+ smartwatch can pick between two strap options: silicon and metal. The silicon strap version is priced at Rs. 2,999 on www.cultsport.com, and the metal strap version costs Rs. 3,499. Alternatively, you can find the Burn+ smartwatch at discounted rates on Amazon. The silicon strap model is available for Rs. 2,499, while the metal strap model is priced at Rs. 2,999.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
