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Crunchyroll names Priyanka Peeramsetty director of engineering ops
Hyderabad: Crunchyroll has appointed Priyanka Peeramsetty as director of engineering operations, tasking her with bringing order, pace and clarity to the anime streaming giant’s global engineering engine.
In her new role, Peeramsetty will work closely with engineering leaders in the United States and technical programme management teams worldwide to align processes, turn strategy into action and keep execution running smoothly. A key part of her mandate is to drive the engineering operating rhythm in India, overseeing planning cycles, performance metrics, business reviews and cross border collaboration.
Put simply, she is there to make sure the moving parts move together.
Peeramsetty brings a career shaped by operational rigour and people centric leadership. Before joining Crunchyroll, she was associate director of customer excellence at Keka HR, where she oversaw critical touchpoints across the customer lifecycle for more than 8,000 clients, spanning onboarding, support, account management and governance.
Her earlier roles include stints in the CEO’s office at inFeedo, chief of staff at Peppo, which was later acquired by BookMyShow, and community lead at WeWork during its India expansion. Across these roles, she has worked at the intersection of strategy, execution and culture, often acting as the glue between leadership vision and on the ground delivery.
Peeramsetty also took a deliberate career break in 2023, using the time to travel, focus on fitness, mentor young professionals and write about work, inclusion and technology. She has described it as one of the best decisions of her life.
Announcing the move on LinkedIn with her trademark candour, she joked about the platform’s “main character energy” while sharing her excitement about the role, adding that she simply loved the banner enough to post it.
With Crunchyroll continuing to scale its global engineering footprint, Peeramsetty’s appointment signals a focus on operational discipline with a human touch, ensuring that behind the binge worthy anime is a well choreographed engineering team.
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Janhvi Kapoor teams up with Amaha to spotlight alcohol addiction
‘Off the Rocks’ aims to shift stigma to science in mental health discourse
MUMBAI: Janhvi Kapoor has partnered with Amaha to launch Off the Rocks, an awareness-led initiative that seeks to reframe alcohol addiction as a clinical mental health condition rather than a moral failing.
The initiative comes at a time when alcohol consumption is increasingly normalised in social settings, yet awareness around dependency and addiction remains limited. According to estimates, nearly one in five alcohol users in India may face addiction, but many continue without diagnosis or access to professional care, often held back by stigma or lack of understanding.
Kapoor said the idea for the campaign stemmed from a gap she has observed in public conversations. “The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life.”
Off the Rocks is designed as a long-term, multi-format effort rather than a one-off campaign. It will feature expert-led discussions, personal stories, and accessible content aimed at building awareness, reducing stigma, and guiding individuals towards professional help.
To ensure clinical depth, Kapoor has teamed up with Amaha, a full-spectrum mental health organisation with a large network of psychiatrists and psychologists. The organisation brings both infrastructure and expertise, particularly in treating moderate to severe mental health conditions, including alcohol use disorder.
“Addiction sits at the intersection of neuroscience, psychology, and lived experience, and remains one of the most stigmatised conditions we see,” said Amaha founder and CEO Amit Malik. He added that the initiative would help connect public awareness with credible, evidence-based care.
Amaha currently operates across multiple cities with in-person centres and digital services, offering therapy, psychiatry, and self-care tools in several languages. Its platform has reached millions globally, reflecting a growing demand for structured mental health support in India.
With Off the Rocks, Kapoor and Amaha are attempting to shift the narrative from blame to understanding, and from silence to support. If it succeeds, the initiative could help more people recognise when social drinking crosses the line and, more importantly, where to turn next.
