MAM
Crossword bags digital marketing mandate for OM Book Shop & OM Books International
Mumbai: Om Books International, Om Book Shop, announced on Wednesday the addition of New Delhi-based public relations firm Crossword Public Relations as a digital and social media marketing partner.
OBI, which has its headquarters in Noida, has published best-selling works of popular and literary literature. Along with other genres, OBI has produced a number of books on the entertainment industry, producing photo essays and monographs on art and architecture. Most of OBI’s books have won national awards from the prestigious Federation of Indian Publishers and accolades for the design and content of their books. OBI has a stellar line-up of Gourmand World Cookbook Award winners. Om Book Shop has its outlets in several states like Delhi, Gurgaon, Noida, Mumbai, Chennai, and Bengaluru.
Crossword Public Relations is the fastest-growing, award-winning public relations and digital marketing company. With an unparalleled network spread in more than 300 cities in India and 10 countries around the world, We work in domains like technology, hospitality, start-up, healthcare, education, entertainment, and entertainment & fashion-lifestyle.
Speaking on the appointment, Om Books International publisher Ajay Mago and Om Book Shop CEO Sanjay Mago commented, “We are thrilled to have Crossword PR as our digital and social media marketing mandate and believe that their skills and teamwork will help us reach new heights. Together, we strive to build targeted and effective marketing that will help the development of consumer-centric, appealing communications.”
Crossword PR founder Rajnish Jain said, “We are overjoyed to be working with Om Books International and Om Book Shop. By being creative, inventive, and engaging, our team will collaborate to develop some excellent campaigns and tactics that will assist them in achieving their communication objectives.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
