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Crosshairs Communication secures PR mandate for India Today Conclave 2024
Mumbai: Crosshairs Communication, a renowned public relations agency, proudly announces its acquisition of the PR mandate for the esteemed India Today Conclave’s 21st edition. This is the 11th edition that Crosshairs Communication has spearheaded. With the theme “Brand Bharat: An Assertive Nation in an Uncertain World,” the conclave is poised to redefine India’s narrative on the global stage. Scheduled for 15-16 March 2024, in New Delhi, the event promises to be a convergence of influential voices from various sectors, reflecting India’s dynamic evolution amidst global challenges.
Crosshairs Communication will undertake the responsibility of crafting and managing key messaging for the event, along with coordinating communication updates across the country. As a trusted partner, the agency is committed to ensuring that the essence and significance of the India Today Conclave resonate effectively with audiences nationwide.
“We are thrilled to be associated with the India Today Conclave, an event that epitomizes thought leadership and meaningful discourse,” said Crosshairs Communication founder & MD Stuti Jalan. “As communicators, we understand the importance of shaping narratives, and we are dedicated to ensuring that the 21st edition of the Conclave amplifies India’s voice on the global stage.”
The distinguished lineup of speakers includes esteemed personalities such as prime minister Narendra Modi, home minister Amit Shah, external affairs minister S Jaishankar, and finance minister Nirmala Sitharaman, alongside thought leaders from various fields. From Isha Foundation founder Sadhguru to renowned entertainers like Akshay Kumar and Tiger Shroff, the Conclave will offer diverse perspectives on India’s future trajectory.
The India Today Conclave 2024 promises to be a transformative event, catalyzing discussions and insights that will shape the narrative of “Brand Bharat.” With its stellar lineup and engaging sessions, the Conclave aims to illuminate India’s path on the global stage.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
