Brands
Crossbeats onboards Suryakumar Yadav as brand ambassador for its smartwatch segment
Mumbai: Crossbeats, India’s leading consumer technology brand has roped in cricketer Suryakumar Yadav as the brand ambassador for its smartwatch category. This is the first time Crossbeats has signed a brand ambassador since its inception.
Yadav will be the face of the brand’s existing and upcoming range of smartwatches SKY’s fearless approach to the game aligns perfectly with Crossbeats commitment to pushing the boundaries of technology. This collaboration would resonate with a wide audience, great dependability and high performance. The collaboration promises to be a game changer for Crossbeats as it will open doors for the brand to penetrate the new market.
Crossbeats co-founder Archit Agarwal said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona”.
On this association with Crossbeats- Yadav, who is exclusively managed by RISE Worldwide, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.”
Crossbeats has always been the industry leader, however, this collaboration promises to be a game changer as it will open doors to penetrate the new market. With this new development, the brand is looking at redefining the smartwatch experience for the new generation and rigorously pushing its smartwatch segment in India. It is set to tap into new audiences and take the world of smartwatches by storm.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
