Brands
Croma unveils spectacular alpona on Howrah Bridge to celebrate Durga Pujo
Mumbai: In a magnificent celebration of Kolkata’s rich cultural heritage, Croma, a Tata Enterprise, proudly unveiled the first-of-its-kind beautiful Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to welcome Maa Durga. The Alpona is beautifully crafted on motifs based on electronic gadgets, portraying the importance electronics play in people’s lives. This grand inauguration witnessed an overwhelming response with large crowds gathering to admire the beautiful Croma alpona that marks the onset of the auspicious Durga Pujo festival in the city, bringing together tradition and innovation in a captivating display of artistry.
Through the magnificent larger-than-life alpona painting on the Howrah Bridge, Croma connected with its customers on a deeper, more emotional level with a message to upgrade their lifestyle through technology. It is a testament to the fact that its customers are the focus of all they do in line with their commitment. Crafted by skilled and popular artist Sanjay Paul and his team, including Anwesak Dawn and 80-plus students from the Government Art College were involved in creating the beautiful Alpona, encapsulating the spirit and artistic traditions of Kolkata. It pays homage to the city’s diverse cultural tapestry, uniting locals and visitors alike in celebration. It is conceptualised by the Croma team and Futuera Inc. and executed by The Brand Street.
Speaking on occasion, Croma chief operating officer Shibashish Roy said, “We launched our first store in Kolkata in 2019, and, since then, we have scaled up rapidly over the last two years with 14 stores to cater to the growing demand. We are delighted to participate in the festivities and play an integral role in connecting with the sentiments of the locals. We’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”
In addition, Croma will also be visible in Puja pandals across the city, namely Mudiali Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar Sarbojanin, and Mudiali Shibmandir, providing technology solutions and engaging with the festive spirit of Kolkata.
Also, to engage with locals and further increase their awareness and range of their offerings Croma is engaging with locals in Mall activations showcasing their Croma Own Label products. They are actively reaching out to Resident Welfare Associations to foster a deeper connection with the community during the festivities with exciting contests and offers.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
