Brands
Croma launches iPhone 15 series prebooking at Rs 79,900
Mumbai : Pre-book the iPhone 15 series at Croma stores for just Rs 2,000 and avail of no-cost EMI for up to 24 months and more offers and discounts on full payment on the day of delivery. With the entry of Apple’s latest iPhone 15 series in India, there is yet another reason to cheer for tech geeks and mobile phone enthusiasts. With Croma, be amongst the first to pre-book the much-awaited iPhone 15 series from 15th September 2023 across Croma stores and croma.com. The Newphoria iPhone 15 series, Apple Watch Series 9, and Apple Watch Ultra 2 will all be available at Croma from 22 September 2023. The customer shall receive the pre-booked products on 22 September, and all Croma stand-alone stores will open at 8 AM on the sale date.
For the first time, Croma is offering a once-in-a-lifetime chance to win tickets to Croma Cruise Control 4.0 aboard Cordeilla Cruises if you pre-book your iPhone 15 series in the first four days from Croma stores and croma.com for all customers in Mumbai, Pune, and Surat, between 15 September to 18 September. Pre-booking shall be open across all stores and the website till 21 September.
Another exclusive pre-booking benefit is the Express Delivery provided by Croma in select cities, which is not available with any other electronics retailer. Customers can pre-book the latest iPhone 15 series and the Apple Watch Series 9 and Apple Watch Ultra 2 via the Express Delivery option and be the first to get their hands on the latest iPhone with early access from Croma in select cities.
The iPhone 15 series comes with a new contour edge design and vibrant color options; the iPhone 15 and iPhone 15 Plus will be available in Black, Green, Pink, Yellow, and Blue, and the iPhone 15 Pro and Pro Max will be available in their all-new Titanium finish in Natural Titanium, Blue Titanium, Black Titanium colors. All the variants will be available at Croma for pre-booking.
Get access to these latest features by pre-booking the iPhone 15 series starting at Rs 79,900 at Croma with various finance schemes to choose from featuring No-cost EMIs up to 24 months, various leading bank offers on credit and debit cards, exchange benefits up to Rs 6,000, and cashback offers up to Rs 5,000.
Making the buying experience seamless for its customers, Croma is also offering flat 10 percent on select Apple accessories, AppleCare+, and Protect+ plans while pre-booking the latest iPhone 15 series.
Croma brings together the whole Apple ecosystem under one roof, providing shopping assistance from highly knowledgeable Croma experts in-store and expert advice to help make an informed decision, curating the best deals & offers customized according to the customer’s needs.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
