Ad Campaigns
Crizal unveils 2018 ad featuring Shruti Haasan and Arjun Kapoor
MUMBAI: Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses.
Starring Shruti Haasan and Arjun Kapoor, the youthful new campaign demonstrates how Crizal lenses offer you the clearest vision.
Essilor India COO Ramachandran P says, “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad, we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents youthful India and at the same time appreciate quality of eye care.”
Actor Arjun Kapoor on his association with the brand says, “Eye care is a critical aspect of my everyday life. While eyewear has become a fashion essential today, choosing the right lenses is critical for our visual health. I always look to buy products that stand out, are stylish and have a great value for money. Thus, it was an easy decision to associate with the brand as it’s clearly the best that makes you see better, look better and feel better. Brand Crizal is the world leader in spectacle lenses and I am excited about our new association.”
The charming piece of communication is clearly the best, says actor Shruti Haasan on her association with the brand. She confesses, “I am quite dependent on powered lenses, thus, eyeglasses are an integral part of my life and constant wear. This makes Crizal a truly preferred choice for me. It provides a carefree spectacle experience, allowing me to enjoy every bit of my life’s adventures with maximum visual impact. I am happy to be associated with a brand, which is at the forefront of innovation, R&D processes and optical technologies, thus, doing the utmost to improve and help maintain people’s visual health. It delivers, what it promises.”
Essilor India is a 100 per cent subsidiary of Essilor International and 2018 marks its 20th year since its advent in India.
The company, which distributes products in more than 100 countries, has 28 production plants, more than 450 prescription laboratories and cutting and mounting centres as well as several research and development centres worldwide.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
