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Criteo appoints Taro Fujinaka as MD – retail media, APAC
Mumbai: Criteo, the global technology company that provides the world’s leading commerce media platform, on Tuesday announced its expansion to offer retail media solutions across six markets in the Asia Pacific region (APAC). Since its regional launch in Japan in 2019, the Criteo retail media solution is now available in five more markets, including Korea, Australia, South-East Asia, Taiwan, and India.
The company appointed Taro Fujinaka as managing director, retail media, APAC. In this role, Taro will work to drive the regional retail media ecosystem and deliver value to Criteo’s customers and partners as they continue to utilise retail media.
The solution enables retailers and marketplaces to generate new revenue from their brand partners. Brands can also reach shoppers at the digital point of sale and have complete visibility into the impact of media spend on product sales. This has proven instrumental in providing an optimal user experience, with shoppers able to receive relevant ads on the retailers’ own websites, while they shop conveniently online, said the company in a statement.
“We were quick to expand our retail media offerings here in Asia, a key growth market for Criteo. In Q1 this year, our retail media business grew 122 per cent year-over-year, and we are excited to see increasing demand for our technology, especially here in Asia,” said Criteo’s EVP & general manager, growth portfolio, Geoffroy Martin. “A key component of our commerce media strategy, retail media is also an addressable market expected to grow quickly. According to McKinsey, Retail Media is a $17B market today, excluding Amazon and China, and will grow at a 22 per cent CAGR to $32 billion in 2024.”
Since joining the team in March, Taro has worked with the team to drive awareness and adoption across the region. “As brands prepare for the post-cookie world, Retail Media will play a pivotal role in empowering brands who seek new addressable media opportunities in the evolving identity landscape. Combining a highly differentiated ad inventory with unique first-party data, we are confident that its availability and the strengthened capacity of our regional team will help with driving the industry forward in the years to come,” said Taro.
Globally, Criteo’s retail media solution powering over 100 retailers and 120 agency customers, and it is expected to drive nearly $700 million in media monetisation for retailers and $3.3 billion in product sales for brands in 2021, the company said.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
