MAM
Cricket South Africa seals 6-year sponsorship deal with Momentum
MUMBAI: Cricket South Africa (CSA) has roped in financial services group Momentum as its official single-title sponsor of all one-day events under its jurisdiction.
The contract gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, both at franchise and affiliate level over the next six years.
According to South African daily The Star, the sponsorship is in the region of 30 million Rands.
The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.
CSA Acting CEO Jacques Faul said, “This new ODI partnership will play a significant role in our ultimate objective in this format of finally bringing the ICC World Cup back to our trophy shelf in 2015. This support will enable us to achieve our vision of making cricket a truly national sport and South Africa a nation of winners.”
Momentum CEO Nicolaas Kruger said, “Momentum is delighted to have secured this sponsorship deal. We are pleased that we have had a meeting of minds on the way forward for cricket in South Africa.”
The deal will come as a boost for CSA which was rattled by misappropriation of funds involving former chief executive Gerald Majola, who was suspended by Cricket SA’s Board of Directors pending inquiry.
“With regard to the necessity to improve future governance issues, Momentum is satisfied with both the contractual assurances, as well as governance improvements that have been implemented by CSA. We see this investment as a solid business proposition for the Group and a way to align and extend our brand awareness to a broader audience,” added Kruger.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
