MAM
Cricket.com collaborates with Darren Gough for India’s tour of England
Mumbai: Cricket news, updates, analytics and video platform Cricket.com has roped in Darren Gough for the ongoing India – England tour 2022. The retired English fast-bowler has been signed for six videos which will be spread across three T20 and three ODI matches.
Darren will analyse every game for Cricket.com and he will also contribute to various content strands on platforms including YouTube, Instagram, Twitter, and Facebook.
With more than 200 ODI wickets and countless other records, his perspective on each game is sure to provide cricket enthusiasts a lot of rich insightful information and viewpoints. Additionally, viewers may take in the first-ever Instagram Live with Gough on the site and get his candid opinion about the matches.
Post the historical test, Gough, one of the all-time greats for England in ODIs will dissect performances and tactics during the white-ball leg of the series. However, his analysis will not be all about the present tour. As a common trend on Cricket.com, experts engage in shows like dressing room stories and life in pictures giving a BTS look at the cricketing world to the readers. These shows also involve ex-cricketers who tell fascinating tales from their playing/coaching days and life in general.
Head Digital Works, Cricket.com’s manager- content Somesh Agarwal said, “It has always been our endeavour to provide a premium, yet an inclusive platform, for cricket enthusiasts. As one of India’s leading multi-gaming companies, it is imperative for us to engage our viewers with content that excites them. Through our engagement with Darren Gough on the platform, we aim to reach out to new subscribers globally as well as in the Indian subcontinent. We are inclined towards continuing to design campaigns that help in building the CDC platform with different voices for different series.”
India vs. England has always been a nail-biting competition. With such high stakes and the audience’s attention, this exclusive collaboration of Cricket.com and Darren Gough will provide platform users with an opinion throughout the tour in Gough’s style. With initiatives like this, Cricket.com is completely changing the way people follow cricket. They not only get updated on the scoreboard, news and highlights of the tour but can now ask their questions directly to legends like Gough through Q&A sessions.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
