Brands
Cricbuzz stays India’s top cricket platform in new Comscore report
MUMBAI: Cricbuzz has strengthened its status as India’s leading cricket destination, with the latest Comscore Sports Highlights on Digital 2025 report confirming what fans have long known. The platform remains far ahead of the pack, boasting a user base more than double that of its nearest competitor and holding its No. 1 position for more than ten years.
With 53 million unique visitors, Cricbuzz continues to be the go-to source for scores, news, analysis and statistics across international cricket and global leagues. The findings reflect not only its scale but also the deep loyalty of its audience.
Internal numbers from IPL 2025 show the platform hitting new peaks. Cricbuzz saw 25 million daily active users during the tournament, generated 110 billion impressions and recorded 12 billion minutes of content consumed. To put that feat into perspective, that is the equivalent of more than 20,000 years of cricket viewing.
Google Trends data added another striking insight. During peak season, the word “Cricbuzz” was searched more often than the term “cricket” itself, underlining just how deeply the brand has woven itself into the country’s sporting vocabulary.
As India’s digital population grows, brands are increasingly turning to the right platforms to reach highly engaged users. The Comscore study highlights this shift, noting strong audience overlap between sports fans and key consumer categories such as retail and financial services. This alignment drew 76 global brands to partner with Cricbuzz during IPL 2025.
The platform’s reach stretches well beyond India. In the Mena region, Cricbuzz recorded 241,000 daily viewers during IPL 2025 live streaming, with average watch times of 40 minutes per match day and a total of 629 million minutes viewed.
Founder and CEO Pankaj Chhaparwal said the findings reflect the trust fans place in the platform. He added that, with major tournaments lined up for 2026, Cricbuzz is focused on strengthening its connection with users and offering even greater value to brand partners.
As the cricket calendar builds towards another action-packed year, Cricbuzz remains firmly at the crease, connecting millions to the sport they love.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
