Ad Campaigns
Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad
Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 – ‘Cred: Play it different.’ And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’
Conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the ad introduces the platform’s new feature – Cred bounty. The ad film was produced by EarlyMan Films and directed by Ayappa. Karan Malhotra has composed the music for the film.
To set the tone of the campaign right, the film has Kapoor promoting Cred bounty, rejecting all other offers, in a scene-to-scene recreation of the original classic 90’s Nirma ad. The creative serves up an instant dose of nostalgia for those who have grown up watching the older ad on Doordarshan,
“IPL with Cred is a platform for us to work with iconic celebrities in the most creative and twisted ways possible,” said the director of the film Ayappa. “I hope the audience enjoys Cred’s latest ad as much as they have in the past.”
“This year, we want to encourage Cred members to invite their friends & family to win big with Cred,” said Cred founder Kunal Shah. “We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
