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CredAvenue appoints Pitchfork Partners as strategic communication counsel
Mumbai: Homegrown debt platform CredAvenue has appointed Pitchfork Partners as its strategic communication counsel.
Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights, according to the agency.
The brand has tasked it to strengthen its position as an organisation dedicated to enabling effective technology-based debt solutions for its customers.
“Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense,” said CredAvenue head – corporate communications Niren Yadav. “We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”
“With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company,” said Pitchfork Partners co-founder Jaideep Shergill.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
