MAM
CredAvenue appoints Krishnendu Majumdar as chief product officer
Mumbai: Debt marketplace CredAvenue on Monday announced the appointment of Krishnendu Majumdar as chief product officer.
In his new position, Majumdar will drive CredAvenue’s product strategy and build deeper synergies within different product verticals through technology-oriented solutions, said the statement.
Krishnendu has over two decades of extensive experience in building scalable solutions for complex and disruptive businesses in both – B2B & B2C domains. He has derived customised solutions for complex business challenges and has managed and mobilised cross-functional teams under the product, engineering and operations verticals in multiple leadership roles at InMobi, SGT Global and TCS, among others.
“We are redefining debt markets through our product-first approach. We have built India’s most comprehensive debt product suite under one marketplace, and we aim to only expand our product offerings across each of our sub platforms in the near future” said CredAvenue founder and CEO Gaurav Kumar. “We are delighted to have Krishnendu in this mission-critical role. Krishnendu’s deep domain expertise will help us elevate the operations of our current product portfolio while also driving the development of innovative new products to fuel further growth. Krish will be integral to our leadership team as we continue to penetrate deeper into the Indian financial market.”
Most recently, Krishnendu served at Flipkart at vice president of catalogue and buying experience. He has experience across domains like banking, online brokerage, supply chain management, advertising, and e-commerce.
At Flipkart, he played an instrumental role in automating the entire cataloguing experience by leveraging hundreds of ML/AI models. Over the years, Krish has demonstrated strong product management, operational, technical and strategic leadership capabilities.
“CredAveneue is a category creator and has built a truly one-of-a-kind debt marketplace paving the way for a transformational approach to the Debt markets. I am elated to be joining them at this juncture of their journey,” stated Krishnendu Majumdar. “India has been underserved with respect to the availability of credit to the largest section of the population. With the democratisation of credit availability, India can truly aspire to become a $5 trillion economy. CredAvenue has also demonstrated immense potential to unlock significant economic growth by allowing easier credit accessibility which is aiding growth and aspiration of people.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
