Brands
Creativefuel scoops up Missmalini for Rs 6 crore
MUMBAI: In the world of content queens and digital clout, the original ‘blogger-to-brand’ icon has just switched sides. Missmalini Entertainment – the sparkly pioneer of India’s celeb-and-lifestyle blog boom – is now officially part of the Creativefuel empire.
Price tag?
A cool Rs 6 crore.
Sass?
Still intact.
Creativefuel, the marketing and content agency run by brothers Nikhil and Tushar Sukhramani, has been on a buying spree like an influencer with a fresh credit card. The latest in their cart? The domain and social media assets of Missmalini, once the glittering jewel in the Good Glamm Group’s content crown.
“Missmalini has long been a cultural touchstone in India’s digital storytelling space. Bringing it into our fold allows us to amplify its voice and legacy in new ways,” said a senior executive from Creativefuel.
Under the deal, Good Glamm Group keeps the talent management vertical while parting ways with the brand’s core online presence. Essentially, Creativefuel gets the stage and the spotlight – GGG keeps the backstage crew.
Missmalini Entertainment was founded in 2008 by Malini Agarwal and shot to stardom by blogging Hindi cinema before Hindi cinema knew what blogging was. GGG bought it in 2021 as part of its multi-brand content strategy – but with rising pressure to cut the fat, they’re now selling off the family silver.
This is not an isolated event. GGG, once the unicorn strutting in sequins, has been quietly divesting. It’s already sold Sirona back to its founders, waved goodbye to Scoopwhoop, and exited its sneaker fantasy, 7-10.
Rumours swirl that Organic Harvest and The Moms Co. are next on the auction block.
Meanwhile, the group is reportedly raising Rs 150–240 crore at a drastically slashed valuation—down from $1.26 billion to a humbling sub-$120 million. Ouch.
But for Creativefuel, it’s all opportunity and optimism. This move follows their recent pick-ups—Youtube channels Hasley India and Pataakha – positioning them as serious players in the ‘digital entertainment multiverse’.
Their game? Build a media house that dances across platforms and demographics, blending viral with viable.
Missmalini’s portfolio comes with strong verticals like Girl Tribe, Ignite Edge, Agent M, MM Studios and of course, its juicy celeb gossip heritage. Add Creativefuel’s marketing chops, and you’ve got a cocktail with brand equity, nostalgia, and serious monetisation mojo.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
