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Crayons Advertising wins creative mandate for Croma
Mumbai: Crayons Advertising has signed on with Croma to manage the creative requirements. Crayons will lead the business mandate from its Delhi and Mumbai offices.
“Crayons Advertising was selected after an intensive multi-agency pitch for their novel approach to creative ideation, backed by strong strategy and planning,” said the statement. “The scope of work is future forward with Croma looking to strengthen its omnichannel presence,” it added.
According to a statement, the agency will be responsible for integrated creative content creation, strategy, and innovative, meaningful communication to raise brand awareness and value.
“We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand,” said Croma – Infiniti Retail’s chief business officer, ecommerce and marketing Shibashish Roy.
“We are delighted to partner with Croma in its endeavour to be the destination for all things tech,” said Crayons Advertising chief strategy officer Samir Datar. “With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
