MAM
COZMIC Group appoints Carl Sequeira as new Country Manager
MUMBAI: COZMIC Group today announced the appointment of Carl Sequeira as Country Manager for India. Sequeira will be based in Mumbai and will lead all of COZMIC Group’s strategic business initiatives and day-to-day operations in India including Z-POP Dream which is in its second year, for which it has just concluded with its Season 2 Auditions in the country.
Sequeira is a seasoned executive with more than 16 years of experience in marketing, events and driving strategic business growth in the Indian Market. He will report to Swee Sin Wu – Chief Business Officer, COZMIC Group.
“India is a key market for COZMIC Group and our Z-POP Dream Project, given the incredible amount of talent and interest we’ve seen from here. With Carl’s vast experiences and well-established network, we are now in a great position to better understand the intricacies of a diverse marketplace such as India. We are confident he will successfully help develop our brand and business in this critically important country,” said Swee Sin Wu – Chief Business Officer, COZMIC Group.
Speaking on his appointment as Country Manager for India, Carl Sequeira said, “I’m excited to be a part of the COZMIC Group and the great work they are doing. The genre of K-Pop is taking the world by storm with India’s K-Pop fan following growing by leaps and bounds. We are confident that we can capture the attention of these fans and aspiring artists with our unique genre of Z-POP. I look forward to helping take the company to the next level and grow its business interests in India.”
Sequeira currently also serves as an Advisory Trustee for Special Olympics Bharat and prior to joining the COZMIC Group, he was Director – Marketing for WWE in India, where he led the company’s marketing and brand building efforts for over 5 years. Prior to WWE, Sequeira worked at FILA, where he spent three years as Marketing Head. Sequeira has a Business Management diploma from Welingkar Institute of Business in Mumbai, and brings a great deal of brand building experience to his position.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
