Brands
Coverfox appoints Shikha Gupta as chief strategy officer
Elevar Equity veteran to drive partnerships and insurance distribution across Bharat
New Delhi: Insurance distribution platform Coverfox has appointed Shikha Gupta as chief strategy officer, effective July 1, 2026, as the company looks to accelerate its Bharat-focused distribution strategy and strengthen its corporate partnerships.
Gupta brings more than 18 years of experience across global finance, investing, financial services and portfolio leadership. Her expertise spans corporate strategy, capital allocation, mergers and acquisitions, governance and financial services.
Before joining Coverfox, Gupta was investment director at Elevar Equity, where she evaluated investment opportunities across financial services, MSME lending, consumer businesses and insurance.
In her new role, Gupta will work closely with the leadership team on strategic growth, corporate partnerships and the company’s expansion across Bharat. Her mandate will also include strengthening Coverfox’s distribution ecosystem and supporting its next phase of growth.
Coverfox, founder and managing director, Sanjib Jha said, “Coverfox has built an embedded distribution infrastructure that is focused on providing insurance to the last mile Bharat, through strategic corporate partnerships.”
Jha added that Gupta’s experience would help the company strengthen partnerships, scale its distribution ecosystem and build its next phase of growth.
Coverfox says it has sold more than 20 million policies through its platform, reaching 15 million unique customers and policyholders. Its Bharat footprint remains a key part of the business, with 85.3 per cent of policyholders coming from Tier-2 and Tier-3 markets and women accounting for 65 per cent of policyholders.
The company currently has more than 72 corporate distribution partners, while its network cumulatively covers 972 cities and towns, 28 states, eight Union Territories and 14,174 PIN codes.
Coverfox also works with more than 50 lending and distribution partners and over 40 insurers, using its technology infrastructure to enable financial institutions, lenders, fintechs, NBFCs, MFIs and digital businesses to embed insurance into their customer journeys.
With Gupta joining its leadership team, Coverfox plans to deepen its corporate and financial-services partnerships, expand insurance penetration across Bharat and strengthen its technology-led distribution capabilities.
