Brands
Court in Session as Twinkle Khanna passes style verdicts at Tata Cliq Luxury
MUMBAI: When shopping gets serious, it’s time to call court fashion court, that is. Tata Cliq Luxury has rolled out its latest End of Season Sale campaign film starring Twinkle Khanna, turning New Year shopping into a sharply judged ritual where indulgence is thoughtful, style is intentional, and every choice must earn its verdict. Titled Twinkle’s New Year Verdicts, the film places Khanna firmly in judge mode as she puts her shopping decisions on trial. With her trademark deadpan humour, she delivers a series of witty rulings across categories including fashion, fragrances, accessories, watches, footwear and beauty, framing each purchase as a considered investment rather than an impulse buy.
In Khanna’s courtroom, a wardrobe refresh becomes a “strong case”, a new fragrance signals a carefully chosen personality shift, and a well-picked timepiece stands as irrefutable evidence of sound judgement. The narrative mirrors the mindset of today’s luxury consumer confident, discerning and willing to invest in pieces that genuinely elevate everyday style.
The film closes with Khanna urging viewers to begin the year with intention by shopping the Tata Cliq Luxury End of Season Sale, reinforcing the idea that good style, like good judgement, is best exercised thoughtfully.
Running alongside the campaign, the End of Season Sale offers access to a curated portfolio of leading global and Indian luxury brands across fashion, accessories, watches, jewellery, beauty, footwear and home categories. With assured authenticity and an elevated online shopping experience, the platform positions the sale as a moment for deliberate indulgence rather than hurried splurging.
Customers can avail discounts of up to 50 percent during the sale, making it a timely opportunity to invest in pieces designed to define the year ahead and, if Twinkle Khanna is to be believed, win every fashion argument along the way.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
