Ad Campaigns
Country Delight promotes the purity and quality of milk through its new ad campaign
Mumbai: Country Delight, a dairy brand offering milk products and kitchen essentials has recently launched an exclusive advertising campaign featuring two ad films that resonate with the brand’s commitment to purity and quality of milk. The campaign’s titled ‘Technology ka Kamaal’ and ‘Black Tea’ aim to bring back the good old quality, purity, and tradition of milk to consumers while celebrating the relationships built around milk. The campaign will run on digital platforms and eye a viewership of 5 million.
Country Delight’s in-house creative team has envisaged the new ad campaign, while Basta Films has been the producer. The first ad film, titled ‘Technology ka Kamaal’, highlights how technology can help urban consumers enjoy the good old purity of milk from the comfort of their homes. The ad beautifully delivers the message to the audience through a hearty conversation between three old friends in a park who discuss the essence of technology in bringing back good old things in our lives again.
The second ad campaign, ‘Black Tea’, features a heartwarming story of a mother and son. The ad film starts with a young adult preparing black tea for his mother and reminiscing about his childhood. The ending takes an emotional turn, leaving the viewers with moist eyes. The ad promotes the brand’s VIP Membership while encouraging the viewers to give VIP treatment to their loved ones.
The new advertising campaign falls under the umbrella of Country Delight’s iconic ‘Live Better’ digital campaign. With the aim of urging consumers to live better and choose better by consuming farm fresh products, what Country Delight wishes to highlight through its ‘Live Better’ campaign is why every person should invest in their health irrespective of any age barrier to lead a healthy future.
Sharing his views on the campaign, Country Delight co-founder & CEO Chakradhar Gade said, “We have built a technology platform and a fully owned supply chain that helps people in cities enjoy fresh and pure kitchen essentials from the villages. We wanted to showcase consumer delight as a result of this, and the ‘Technology ka Kamaal’ film does that beautifully. The ‘Black Tea’ film, through an emotional and heartwarming story, brings out the impact of this offering.”
Links for the ad films:
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
