Brands
Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’
Mumbai: Cottonworld, a brand synonymous with comfortable clothing, has announced the launch of the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is an eloquent homage to the pursuit of authenticity and the art of embracing one’s true self. This film is a testament to the courage to find tranquillity within life’s uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.
Directed by Pulp India creative director Gautam Kohli, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.
Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin.”
“Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.” said one of the owners of Cottonworld, Lavin Lekhraj.
Speaking about the inspiration around the film, Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”
Cottonworld is simplicity – however, simplicity achieved through a complexity of thought and design. Inspired by nature, all garments at Cottonworld are made using only comfortable & breathable natural fibres like cotton, linen, modal & bamboo. Since its inception, this has been the brand’s pledge.
Cottonworld’s philosophy is to enrich customers’ lives with simple, high-quality, comfortable clothing. The brand’s long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
