Brands
Cottonking partners Adbhoot, marks premium shift with ‘Giza’
MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton.
In partnership with creative agency Adbhoot, the brand’s latest campaign, “Premium people, premium shirts,” marks Cottonking’s move into the high-end menswear segment. The film blends aspiration with authenticity, spotlighting those who lead by example professionals, entrepreneurs, and modern achievers whose wardrobes mirror their drive.
Spun from the world’s finest Giza cotton, sourced from Egypt’s Nile delta, the collection promises an elevated experience in every stitch. Known for its extra-long staple fibres, Giza cotton brings a rare combination of softness, sheen and strength, offering shirts that breathe with ease and age with grace.
“With Giza, we are elevating comfort into the premium space,” said Cottonking director Koushik Marathe. “Today’s professionals seek formals that feel refined and world-class. This collection reflects that evolution, crafted for those who see their clothing as part of their identity.”
The campaign, conceptualised and produced by Adbhoot, unfolds through a cinematic narrative that marries ambition with sophistication. “Giza isn’t just a collection, it’s Cottonking’s signature in the premium menswear story,” added Adbhoot founder and creative director Vaibhav Pandit. “The line ‘premium people, premium shirts’ encapsulates that spirit perfectly.”
Backed by a 360 degree rollout across television, digital, print and outdoor media, the campaign ensures the Giza name finds its rightful place among India’s evolving style statements.
With Giza following the success of holiday vibes and other standout launches, Cottonking continues to weave comfort, confidence and class into the fabric of modern Indian menswear.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
