MAM
Cotton Gold Alliance reveals ‘New Face Of Cotton’ campaign
MUMBAI: The Cotton Gold Alliance (CGA) program has launched its summer advertising campaign across India with a series of outdoor ads. These are part of the ‘New Face of Cotton’ campaign, created by JWT India and designed to promote cotton and combat the growth of man-made fiber consumption in the country.
‘Go cotton, recognize 100 per cent cotton’ were the punch lines for the last year’s campaign. This year’s campaign has shifted focus to specifics such as cotton being shiny, wrinkle-free and stretchable fabric.
The one-month long outdoor campaign is running on hoardings and billboards across four metros and Hyderabad at a total cost of approximately Rs 15 million.
Campaign creative director Amit Ajwani says, “The campaign projects the new face of cotton and this has been done by the use of masks as a metaphor to this idea.” The campaign also focuses on six kinds of clothes: casuals, evening wear, office wear, Friday dressing, woman’s ethnic wear and denim.
Commenting on the campaign, KSA Technopak consultant Kunjna Ohri says, “With the hoardings on key locations, we hope to reach out to customers and increase awareness and preference for pure cotton. Customers can look out for the Seal of CottonT on their favourite apparel brands to be assured of the purity and superior quality of the fabric.”
The CGA Program, launched in May 2003, aims to increase awareness and preference for cotton products among India’s middle class market.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
