MAM
Corny presents Cornitos CRUSTIES
Mumbai: Cornitos, the Indian Nachos brand, has recently launched an exciting campaign titled “Cornitos Wild As You Like” through a series of captivating ads. The introduction of their new mascot, Corny the un-cooperative chimp, in an ad film released on 7 July, has been nothing short of mind-boggling. Get ready to embark on a delightful journey with Cornitos as they unveil their latest ad, “The Adventures of Corny the un-cooperative chimp,” which introduces the mouthwatering creation of Baked Snack CRUSTIES by Cornitos’ mischievous mascot, Corny.
The current Cornitos ad not only brings laughter but also showcases the incredible CRUSTIES. These funky zig-zag snacks strike the perfect balance between health and taste, being baked instead of fried. CRUSTIES are packed with delicious flavours and incredibly nutritious ingredients such as Beans, Chickpeas, and Potatoes, offering a guilt-free snacking experience. They are available in six enticing variants.
The ad storyline takes place in a research lab where Corny the Chimp seizes the opportunity to cause mischief. Playfully tossing random items into a machine while making mischievous monkey noises, Corny creates a state of panic among the researchers. Their panic quickly turns into surprise and delight when they discover a single CRUSTIES emerging from the machine. Their curiosity takes over, and they eagerly take a bite, savouring the irresistible taste of CRUSTIES. With Corny the Chimp as the mischievous mascot, Cornitos brings to life the wild and imaginative spirit behind their delectable CRUSTIES.
Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal shared his thoughts on the campaign, saying, “Currently, our brand is recognized majorly for its Nachos range. With this campaign, our aim is to construct a brand narrative that unifies the entire product lineup under a single umbrella. We aim to create an unforgettable storyline that entertains our audience while reintroducing our scrumptious CRUSTIES”.
The renowned advertising agency, Crayons, responsible for this captivating campaign, expressed their concept behind the creation of Corny the Chimp, stating, “Our objective was to disrupt the crowded snack market and captivate consumer attention through Corny’s mischievous and playful activities. We wanted to position Cornitos as a lovable brand that stands out from the competition”.
The “Adventures of Corny the un-cooperative chimp” Ad promises a delightful and mischievous journey, inviting snack lovers to experience the unique and irresistible flavours of Cornitos CRUSTIES.
MAM
Microdrama Specialist COL Group International Builds Out With Narativ, Rock Networks & BlingWood Deals
MUMBAI: Microdrama powerhouse COL Group International is building out its distribution network, with its CEO saying vertical video is about to enter its “next competitive chapter.”
The microdrama arm of publicly-listed Chinese company COL Group appointed Narativ Media as its official distributor in the Middle East and North Africa (MENA) and CIS regions and Africa, and a struck new content deal with a new Dubai-based microdrama platform.
The deals were unveiled this morning at MIP London, and also included Rock Networks as its exclusive Southeast Asia telco distribution partner for its app, FlareFlow. MIP London is now into its second day at the Savoy Hotel and adjoining IET London complex.
The deals come soon after COL appointed Harbour Rights to represent its titles in Europe and Latin America, as we reported yesterday in our extended feature on microdrama distribution.
COL’s Singapore-based microdrama unit says its “coordinated global distribution architecture and significantly expanded international content slate” would help to scale its catalogue to more than 1,700 microdrama titles worldwide. These hail from South Korea, Japan, Africa, the Middle East, Southeast Asia and the UK and roll out across Sereal+, FlareFlow and 17K.
A deal with Dubai-based BlingWood, which recently launched as an OTT platform, will expand COL’s access to Middle Eastern and Indian microdramas, and includes a broader pipeline of Indian series from storytelling platform Pratilipi, Korean titles from BeLive Studios and British reality-led formats from Tattle TV — the UK’s first dedicated microdrama app, including titles such as Dog Dates.
“Microdrama is entering its next competitive chapter, where quality, retention and monetization standards are increasingly shaped by data and operational discipline,” said Timothy Oh, General Manager of COL Group International.
“As pioneers in both China and the U.S., scaling some of the world’s leading platforms in this space, we understand what it truly takes to win sustainably. Our role is not simply to offer catalogue volume, but to help partners select, position and scale the right content for their platform and audience. By bringing together a broad, constantly refreshed slate from across regions, we enable smarter curation, clearer differentiation and long-term growth for serious industry players.”
Narativ deal
COL and UAE-based Narativ described their deal as a “strategic expansion of premium vertical content distribution across high-growth emerging markets,” and comes as the microdrama continues to boom financially. The growth of the medium will be among the key topics of conversation today at MIP London, where COL chief Oh will be speaking.
The pact extends beyond content representation and is being billed as part of a more “structured micro-drama distribution infrastructure.”
Narativ will spearhead market development, platform alliances, broadcaster relationships and digital monetization frameworks across the MENA and CIS regions and Africa, where they have identified “rapid mobile-first consumption growth and strong demand for short-form, high-engagement storytelling formats.”
“Micro-dramas are reshaping global viewing habits, particularly across mobile-first markets like MENA, Africa and CIS,” said Manjyot Sandhu, CEO and co-founder of Narativ. “Our appointment as official distributor for COL Group in these territories reflects Narativ’s strategy to build sustainable distribution architecture.
“A key pillar of the collaboration includes integration with FlareFlow, enabling strategic telco partnerships, bundled carrier offerings, and alternative monetization pathways designed to accelerate scale across mobile ecosystems and OTT platforms.”
Oh added: “We are building more than a content slate – we are building the global infrastructure for microdrama. With hundreds of new titles launching every quarter, scale and regional strength are critical. Narativ with its deep foothold in MENA, Africa CIS and other key markets makes them a natural strategic partner as we expand FlareFlow and bring microdrama to new platforms, telcos and audiences.
Narativ, which is joint venture Sandhu operates with Copyright Capital, manages around 7,000 hours of content and has a digital network spanning 150 million subscribers across 21 language.
COL Group has emerged as one of the biggest microdrama platforms, running platforms such as FlareFow. It is also a part-owner of ReelShort.
