MAM
Cornitos starts new year with wholesome snacking choices
Mumbai: As we step into a fresh year, Cornitos introduces a burst of delightful flavours and healthful options. Elevate your snacking routine with Cornitos new salted roasted pistachios, a guilt-free and nourishing indulgence that captures the essence of authentic pistachios, delivering essential nutrients like fiber, protein, and antioxidants.
For those seeking a satisfying crunch at just Rs 10, Cornitos Crusties, featuring the adventurous Corny the Chimp on all-new packaging, promise a crispy bite filled with wholesome ingredients like beans, chickpeas, and potatoes. It’s a perfect anytime snack that’s both affordable and nutritious.
And let’s not forget our signature Nachos – a celebration of taste and texture available in exciting variants like “Cheese and Herbs” and “Sizzlin’ Jalapeno.” Crafted for your snacking pleasure, Cornitos Nachos are an ideal companion for any occasion, adding a burst of flavour to winter season.
This year, join Cornitos on a flavour-packed journey – where every crunch is a step towards savoury satisfaction with many options.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
