Brands
Cornitos expands business ops with e-commerce website
NEW DELHI: Snack brand Cornitos has announced the launch of its e-commerce website, with an aim to offer easy and safe accessibility to its customers.
The decision has come at a point of time when business across verticals are witnessing a dip in the sales as manufacturing and distribution were halted due to ongoing Covid2019 crisis. The website is LIVE and the delivery orders will be shipped within Delhi-NCR. The brand aims to initiate pan-India delivery by the month of August.
According to the company’s spokesperson, all the products will be delivered with all safety precautions i.e., sanitation of packages, cashless payment and contactless delivery.
However, the brand’s products are also available in retail, e-retail and modern trade stores and on all e-grocery across platforms, but the disruption in the supply chain during lockdown severely affected the distribution channel. The brand has realised that this would be the new normal and pursuing an e-commerce strategy was not just an option, but absolutely crucial. Thus, the decision was made and the new strategy has been adopted to diversify the business channel.
GHFPL MD Vikram Agarwal said, “We are really excited to launch Cornitos website as it is the easiest and the safest platform for our customers to buy our products. Cornitos, as a brand has always worked for its customers and in this crucial time it was vital for us to think about their health and safety."
Agarwal also said, “During lockdown, the company was flooded with queries from consumers about the availability and delivery of their products. We have reformed our business model and website launch is a part of our post Covid2019 strategy. This one-stop shop approach makes it easier for us to delight our customers with the entire array of delicious flavors and products.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
