Brands
Cordelia Cruises commends PM Modi’s vision for Tamil Nadu’s development
Mumbai: Cordelia Cruises, a premium cruise line, commends the significant strides made in Tamil Nadu’s infrastructure and maritime sector, as highlighted by PM Narendra Modi during the inauguration ceremony of various developmental projects.
Under the visionary leadership of the PM and the unwavering support of the union minister of ports, shipping & waterways, and Ayush, Sarbananda Sonowal, Cordelia Cruises is set to enhance India’s position on the global cruising map. Minister Sonowal’s strategic vision for cruise tourism has paved the way for monumental growth in the sector, emphasizing infrastructure upgrades, fee rationalisation, and improved passenger facilities. Cordelia Cruises is proud to be the pioneer of this transformative journey, further catalyzing Tamil Nadu’s progress with its expansion plans in cruise tourism.
Since 2021, Cordelia Cruises has welcomed 450,000 guests and successfully operated sailings from Mumbai, Kochi, and Goa to Lakshadweep, Chennai to Visakhapatnam, and Chennai to Sri Lanka. This year, the company is set to introduce Puducherry into its list of domestic destinations from Chennai, responding to the high demand for this route. Cordelia Cruises is committed to providing its guests with memorable experiences, showcasing the stunning coastal scenery of Tamil Nadu and beyond.
“At Cordelia Cruises, we are enthused to witness the significant progress and strategic vision PM Modi has unveiled for Tamil Nadu’s development. Our heartfelt appreciation goes to the Centre government and the ministry of ports, shipping & Waterways for their proactive efforts in advancing cruise tourism in India. We are committed to contributing to the realization of PM Modi’s Vision 2047 for waterways and cruise tourism. Dedicated to offering exceptional value to our passengers, creating job opportunities, and promoting sustainable tourism practices, we aim to propel India towards becoming a leading cruise destination by 2047.” Waterways Leisure Tourism Pvt Ltd, Cordelia Cruises president and CEO Jurgen Bailom.
The launch of the first international cruise to Sri Lanka from Chennai last year and adding domestic cruises again this year marks a new era for the industry, showcasing Tamil Nadu’s potential as a burgeoning cruise destination. Cordelia Cruises is confident that its initiatives will not only bolster tourism but also create significant economic opportunities for the region.
Cordelia Cruises expresses gratitude for the support and proactive initiatives of the Tamil Nadu government, which have paved the way for its expansion and success. The company remains dedicated to providing unparalleled experiences to its guests while contributing to the socio-economic development of Tamil Nadu.
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
