Brands
Cordelia Cruises commends PM Modi’s vision for Tamil Nadu’s development
Mumbai: Cordelia Cruises, a premium cruise line, commends the significant strides made in Tamil Nadu’s infrastructure and maritime sector, as highlighted by PM Narendra Modi during the inauguration ceremony of various developmental projects.
Under the visionary leadership of the PM and the unwavering support of the union minister of ports, shipping & waterways, and Ayush, Sarbananda Sonowal, Cordelia Cruises is set to enhance India’s position on the global cruising map. Minister Sonowal’s strategic vision for cruise tourism has paved the way for monumental growth in the sector, emphasizing infrastructure upgrades, fee rationalisation, and improved passenger facilities. Cordelia Cruises is proud to be the pioneer of this transformative journey, further catalyzing Tamil Nadu’s progress with its expansion plans in cruise tourism.
Since 2021, Cordelia Cruises has welcomed 450,000 guests and successfully operated sailings from Mumbai, Kochi, and Goa to Lakshadweep, Chennai to Visakhapatnam, and Chennai to Sri Lanka. This year, the company is set to introduce Puducherry into its list of domestic destinations from Chennai, responding to the high demand for this route. Cordelia Cruises is committed to providing its guests with memorable experiences, showcasing the stunning coastal scenery of Tamil Nadu and beyond.
“At Cordelia Cruises, we are enthused to witness the significant progress and strategic vision PM Modi has unveiled for Tamil Nadu’s development. Our heartfelt appreciation goes to the Centre government and the ministry of ports, shipping & Waterways for their proactive efforts in advancing cruise tourism in India. We are committed to contributing to the realization of PM Modi’s Vision 2047 for waterways and cruise tourism. Dedicated to offering exceptional value to our passengers, creating job opportunities, and promoting sustainable tourism practices, we aim to propel India towards becoming a leading cruise destination by 2047.” Waterways Leisure Tourism Pvt Ltd, Cordelia Cruises president and CEO Jurgen Bailom.
The launch of the first international cruise to Sri Lanka from Chennai last year and adding domestic cruises again this year marks a new era for the industry, showcasing Tamil Nadu’s potential as a burgeoning cruise destination. Cordelia Cruises is confident that its initiatives will not only bolster tourism but also create significant economic opportunities for the region.
Cordelia Cruises expresses gratitude for the support and proactive initiatives of the Tamil Nadu government, which have paved the way for its expansion and success. The company remains dedicated to providing unparalleled experiences to its guests while contributing to the socio-economic development of Tamil Nadu.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
