Converse India launches Chuck Taylor Throwback with Harsh Varrdhan Kapoor

MUMBAI: Old-school cool just laced up again and this time, it’s proudly imperfect. Converse India has unveiled the Chuck Taylor All Star Throwback, a reworked take on its iconic sneaker, with Harsh Varrdhan Kapoor fronting the launch. The campaign leans heavily into 90s nostalgia, blending archival design cues with a distinctly modern attitude.

The Throwback edition reimagines the classic Chuck Taylor silhouette with a twist literally. From an off-centre Chuck patch to uneven foxing tape, a stretched toe bumper and oversized eyelets, the design embraces deliberate imperfections. The idea is less about polish and more about personality, tapping into a broader cultural shift towards individuality and self-expression.

Kapoor, known for his affinity for vintage fashion, anchors the campaign’s visual narrative, which juxtaposes retro aesthetics with contemporary styling. The result is a sneaker that feels both rooted in Converse’s legacy and tuned into current streetwear sensibilities.

Beyond aesthetics, the update also brings functional tweaks. A wider fit and thicker sole aim to improve everyday comfort, while the sneaker is available in both high-top and low-top variants across multiple colourways.

The launch signals Converse’s continued push to position the Chuck not just as footwear, but as a canvas for personal style, one that evolves with every generation without losing its edge.

The Chuck Taylor Throwback is now available via Converse’s official website and retail stores across India.