MAM
Convergence India opens on Digital India theme with 434 exhibitors from 29 countries
NEW DELHI: India has emerged as one of the most promising markets for IT and Telecommunications companies with government initiatives such as Digital India and Make in India propelling growth and encouraging major tech companies like Facebook, Microsoft and Google, who are preparing to serve the Indian rural market.
This was the general view of speakers at the inauguration of the 24th Convergence India Expo, which opened in the capital today with 434 exhibitors from 29 countries.
Speakers said India is in the midst of a digital revolution, and the government has unveiled new policies and regulations to accelerate the adoption of ICT in key economic and strategic sectors to increase India’s competitiveness and productivity.
Bharti Enterprises vice chairman Akhil Gupta said, “The Indian ICT sector has entered an exciting growth phase led by the proliferation of digital media and technologies. With over one billion mobile connections, the country’s transformation into a digital economy will be driven by mobile broadband, which will help hundreds of millions of Indians benefit by connecting to the internet. The industry remains committed to the Government’s Digital India vision.”
CII National Committee on Telecom & Broadband chairman Kiran Karnik, who was moderating the inaugural conference session on Digital India, added, “The panellists comprised eminent names who bought a unique and different perspective on the various issues involved. The result was an excellent session, which provided many insights and useful suggestions.”
Keynote speaker at the Convergence India forum, former Secretary in the Government and former Telecom Regulatory Authority of India (TRAI) chairman Pradip Baijal said, “Today’s India and Indians want to be informed and connected 24×7, hence mobile broadband. India has very poor fixed-line tele-density and fixed broadband density. Of seven billion mobiles in the world, 3.5 billion have been converted to mobile broadband. In India, less than 10 per cent of mobiles have been converted to mobile broadband. This needs correction, and I hope the conference will deliberate on this.”
Exhibitions India Group chairman Prem Behl, who conceived the Convergence India Expo, said, “Our endeavour is to bring to the forefront an extraordinary platform, which is informative, thought provoking and empowers both government and industry stakeholders to meet the challenges of the future.”
Participating exhibitors include: Appear TV, Cisco Systems, Elemental Technologies, Ericsson, NAGRA, RiverSilica, SanDisk India and Telenor, among others, who are using the Convergence India platform to showcase cutting-edge technologies and innovations.
Apart from the exhibition arena, concurrent conference sessions are being held in two separate halls with prominent government officials, industry leaders, technocrats, academia, media, etc.
Eminent speakers included TRAI chairman R S Sharma; Kiran Karnik; Broadcom India MD Rajiv Kapur; Cisco India and SAARC managing director – service provider business Sanjay Kaul; Telenor India CEO Sharad Mehrotra; ICA National president Pankaj Mohindroo; Bharti Infratel MD and CEO Devender Singh Rawat; and Viom Networks CEO Syed Safawi, amongst others.
Organised by the Exhibitions India Group, the Expo is supported by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology and Ministry of Information and Broadcasting.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
