MAM
Contract appoints Monojit Ray as Bengaluru head
MUMBAI: The Bengaluru arm of Contract has got a new head. Monojit Ray has been appointed as the general manager and vice president with immediate effect. He will take charge from Anitha Krishnan who was with the company for 10 years.
Ray will handle not just the Bengaluru portfolio but also be responsible for the growth of Contract in south India. “Monojit’s diverse advertising and marketing experience of over 18 years, complimented by his entrepreneurial experience makes him an ideal choice for heading the Bengaluru office,” said Contract Advertising COO Rana Barua.
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Monojit Ray has 18 years of experience in the field
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Prior to this, Ray has worked with Ogilvy, Rediffusion, Radio City, Autocop and Everest. “I think it’s a great opportunity and a challenge to be part of a rejuvenated Contract. The vision that Rana has set for the agency is right up my street. And I sincerely believe that the Bengaluru office will play an extremely important role in achieving that goal. I, for one, am extremely excited to be part of this new journey, and I hope that I will be able to make my team as excited about it as we go along,” said Ray.
Ray had earlier managed Sachin Tendulkar’s first major advertising assignment with Phillips. He was prominent in launching Tata Teleservices in Hyderabad. He is not new to the IT city, having worked there before. He was also the cricket coach and consultant for the movie Kai Po Che.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
