MAM
Contract appoints Mayur Hola as ECD
MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi.
Prior to this, Mayur was with McCann on some of the most talked about and award winning campaigns like Pan Vilas’ ‘Shauq Badi Cheez Hai’ and the Nescafe – Shankar-Ehsaan-Loy work, for which his team won an integrated ABBY and the marketing campaign of the year at the CMO Asia awards.
“Mayur is a fantastic new addition to our rapidly growing Delhi branch, and he will lead the creative charge of that office from here on. In the last few years, his work on brands like Nescafe, Dish TV, and Chevrolet, has been noticed, applauded and awarded. Plus he is a fabulous team-builder, so I am positive that with him on board, Contract, Delhi is going to be a revved up, happy place”, said Contract’s NCD Ashish Chakravarthy on the appointment.
This would be Mayur’s second stint at Contract. He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. At McCann he launched the life insurance brand PNB MetLife with its ‘Be Double Sure’ work, conceived the madness of Dish TV’s ‘Dish Sawaar Hai’ campaign and carried forward the power brand Chevy Cruze for GM in addition to the most awarded Nescafé campaign.
Over the course of his career, Mayur has worked with TBWA where he headed the Delhi office, Grey and Contract.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
