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Contract Advertising wins the creative mandate for Acer India
Mumbai: Contract Advertising has won the creative mandate for Acer, a global player in the PC & laptop category. The business that came after a highly contested multi-agency pitch will be handled out of the agency’s Bengaluru office. Acer has partnered with Contract to develop campaigns poised to capitalize on the mind-set of the new age audience and that will runacross TV, Print, Radio, Out-Of-Home and Digital. Contract will be managing the business across all spheres.
Speaking on the appointment of Contract as their agency, Mr. Harish K Kohli, Managing Director, Acer India Pvt Ltd. said, “We are extremely happy to announce the appointment of Contract, chosen through a competitive evaluation process, as our new creative agency. In Contract, we have found an agency that can resonate the ethos and values of the Acer brand.”
“As our new creative partners, we are confident they will help us execute our goal of moving towards a new strategic direction highlighting a new innovative design philosophy, industry-redefining products with cutting edge technology and well planned market expansion. With strong creative capabilities, planning strength and a team with vast and varied experiences, Contract demonstrated a deep understanding of the market, including the opportunities and the challenges we face. We welcome them on board and look forward to working on some great campaigns together”, he added.
Commenting on the win Rana Barua, COO, Contract India said, “Acer is a very prestigious brand win for us as it is not only a leading player globally, but also one of the most innovative one. We are excited to work with a brand like Acer, which embarks on a challenging future in a highly competitive environment. The category is very dynamic and is going through a paradigm shift. The Integrated approach that Contract adopted yet again demonstrated our strength and expertise which clients are clearly seeing as the differentiated and visible edge over other agencies.”
Contract has recently won creative mandate of key brands such as Sugar Free, Provogue Deodorants and UTI Mutual Funds besides iContract winning the digital mandate for Slice.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
