MAM
Content Lab overhauls for brand-centric creative solutions!
Mumbai: In response to the evolving needs of the digital landscape and to better serve our clients’ diverse requirements, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation – think Reels, Shorts & YouTube always on). This transformation underscores our commitment to delivering creative content solutions.
As part of this restructuring, the three verticals, Stir, Carbon and H2O will operate under a unified umbrella, The Content Lab, enabling seamless integration of services and enhanced efficiency. By leveraging the collective expertise of our multidisciplinary teams, we are poised to offer a comprehensive suite of solutions that spans from concept development to execution across various digital platforms.
“At The Content Lab, we recognise the evolving nature of the digital landscape and this restructuring will allow for a more efficient content-first approach for brands” said Vaibhav Mehta, founder and CEO. “This restructuring initiative will create a greater focus for each vertical, stronger collaboration between teams and sharper results for brands”.
The newly restructured entity will enable clients to access a wide array of services seamlessly, including creative strategy, scalable content creation, digital marketing, campaign conceptualisation, branding, ad-film production and more.
“With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact,” added Supriya Sehgal, co-founder and COO.
The restructuring also reflects our commitment to fostering a culture of creativity by encouraging greater cross-functional collaboration.
MAM
Tanishq launches ‘Hues’ natural gemstone jewellery collection
Bollywood star Triptii Dimri fronts new campaign for Akshaya Tritiya.
MUMBAI: Tanishq has decided to add some serious colour to this Akshaya Tritiya and it’s doing so with a sparkling new collection that lets every woman paint her world her way. The Tata-owned jewellery brand has unveiled its latest campaign featuring Bollywood sensation Triptii Dimri, centred on its fresh ‘Hues’ collection of 100 per cent natural gemstone jewellery. The campaign cleverly positions natural gemstones as a powerful form of self-expression, celebrating how jewellery can mirror a woman’s mood, individuality and evolving personal style.
Conceptualised by Lowe Lintas, the film opens in a charming cobblestone square frozen in muted, neutral tones. As Triptii Dimri chooses a vibrant piece from the ‘Hues’ collection, the world around her bursts into rich, lively colours transforming storefronts, people and the entire scene into shades that reflect her choice. The narrative uses colour as a metaphor for how modern women are embracing fluid, emotion-led styling over rigid conventions.
Crafted in 18kt gold and inspired by the vibrancy of an Indian summer, the ‘Hues’ collection features exceptional natural gemstones including emeralds, amethysts, citrines, tourmalines and tanzanites. The designs incorporate sculptural silhouettes, cabochon cuts, bunching and layering techniques that create depth, luminosity and movement.
Titan Company Limited Pelki Tshering, Chief Marketing Officer of , said the collection marks a bold new chapter for Tanishq. “With ‘Hues’, we are responding to the evolution of the Tanishq woman who is increasingly expressive and drawn to jewellery that reflects her individuality,” she noted. “Triptii Dimri embodies this shift effortlessly.”
Triptii Dimri added, “The campaign captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you.”
The ‘Hues’ collection starts from Rs 30,000 and is designed for both everyday wear and special occasions. To mark Akshaya Tritiya, Tanishq is offering up to 20 per cent off on making charges, a flat Rs 201 off per gram on gold jewellery, the Festival of Exchange for upgrading old gold, and Best Gold Rate protection.
From muted greys to vibrant emeralds and citrines, Tanishq’s new campaign shows that when a woman chooses her jewellery, she doesn’t just accessorise, she colours her entire world. This Akshaya Tritiya, the brand is inviting every woman to write her story in her own vibrant hues.
