Brands
Consistent locks in big splash for IFSEC India 2025
MUMBAI: When it comes to safety, Consistent Infosystems seems determined to stay one step ahead of trouble. The fast growing Indian tech brand is gearing up to showcase its sharpest and smartest security innovations at IFSEC India 2025, the country’s flagship exhibition for surveillance and fire safety solutions.
The event, scheduled from 11 to 13 December at Pragati Maidan in New Delhi, will see Consistent at stall G 06 in hall 4, where visitors can explore its newest range of CCTV cameras, integrated security systems, IT hardware and smart surveillance tools. The line up reflects the company’s push towards building future ready solutions for homes, offices and industrial spaces.
The brand plans to highlight next generation offerings that promise more clarity, stronger reliability and seamless system integration, all designed to reinforce India’s evolving security ecosystem.
Consistent Infosystems CMD and co-founder Yogesh Agrawal, said IFSEC India remains a crucial platform for engaging with the wider security community. He added that this year’s showcase underlines the company’s focus on innovation, quality and user centred design, and said the team is looking forward to connecting with partners, integrators and customers.
Adding a touch of excitement to the three day event, the company is also hosting the Consistent IFSEC lucky draw, giving visitors the chance to win prizes while they explore the booth.
As India’s leading security exhibition, IFSEC India brings together global experts, innovators and industry decision makers. With live demos, product launches and knowledge sessions, the platform is known for shaping the next chapter of the country’s security landscape, making it an ideal stage for Consistent Infosystems to spotlight its cutting edge portfolio.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
