MAM
Conran Design Mumbai rebrands Adani Capital & Home Finance
Mumbai: Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital’s acquisition of Adani Group’s stake in Adani Capital and Adani Housing Finance.
As a part of the rebranding mandate, Conran Design Mumbai was responsible for brand strategy, naming, brand identity creation and activation across all touchpoints.
Conran Design Mumbai’s mandate was to come up with a new brand that highlighted customer-centricity, agility, and digital capabilities. The newly introduced NBFC brand, Tyger Capital/Home Finance, targets an underserved Tier 2 to Tier 5 audience of budding entrepreneurs and first-time homeowners who seek credible, quick, and hassle-free loan approvals. The brand’s promise is anchored on flexibility, speed, and transparency, with a core belief in providing a platform for customers to fulfil their dreams.
These attributes are embodied in the bold name, ‘Tyger Capital/Home Finance.’ The brand identity captures the essence of speed, motion and protection, supported by a valiant spirit represented through Dynamic Green and Trustworthy Blue. The deliberate articulation in the ‘R’ of Tyger’s logo nods to the financial sector with a rupee symbol, while the two horizontal lines and forward arrow in the visual mark convey speed and agility. The unique logo shape creates a striking visual world, featuring devices like ‘The Window’, which provides a glimpse into the world of Tyger, and ‘The Spotlight’ to highlight entrepreneurial stories supported by Tyger.
The rebranding initiative also included the creation of a suite of well-designed templates, a launch film, and robust brand guidelines to ensure consistency and brand amplification.
Reflecting on the rebranding process, Tyger Capital founder, CEO & MD Gaurav Gupta said, “Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true ‘one team’ spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.”
Conran Design Mumbai managing director Geet Nazir said, “Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realize their ambition to uplift and empower the nation, has been an incredible journey.”
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
