MAM
Confident Group to sponsor West Indies cricket team in two ICC events
MUMBAI: The West Indies Cricket Board (WICB) has announced Confident Group as the West Indies Team Sponsor for the ICC Champions Trophy in England next month and ICC World Twenty20 2014 in Bangladesh.
Confident Group is an Indian conglomerate, headquartered in Bangalore with interests in infrastructure, hospitality, aviation, entertainment, education and health care. Confident Group owns and operates hotels in Bangalore.
WICB CEO Michael Muirhead said, “We welcome Confident Group as our team sponsor for these two mega world cricketing events. The West Indies Team, having won the World Twenty20 in 2012 is one of the most attractive teams for a sponsor to be associated with in international cricket at the moment and we are delighted to have the Confident Group on board for the Champions Trophy and the World Twenty20 in 2014 when the West Indies will defend our title.”
“This association of the West Indies Team with another major Asian company is significant from the point of view that we are able to attract some of the most high profile companies from a dynamic and wide-ranging cricket market to our portfolio and it is a demonstration of the confidence of the corporate sector in West Indies cricket which remains a strong brand on the global cricket stage,” he added.
Confident Group chairman, MD Dr. Roy CJ said, “As a Group, we see and believe that there exists tremendous value in being associated with a talented, high profile and lively team like the West Indies. We will be partnering with them as the lead sponsor of the team for the upcoming ICC Champions Trophy and the 2014 ICC World Twenty20. The West Indian team boasts of cricketing legends from time immemorial and the confidence the current team exudes is surely something that energises us as a brand as well. Cricket has undergone a sea change over the years and the sheer reach of the game forms a perfect fit in our business expansion plans as well.”
Sports marketing agency Total Sports Asia facilitated the sponsorship. The company‘s VP sales and marketing Tuhin Mishra said, “It has been an honour and privilege to work with the West Indies Cricket Board and Confident Group. This is yet another landmark deal from TSA‘s stable and the very first for any Indian brand like Confident Group who is reaching out to a global audience through West Indies cricket sponsorship.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
