MAM
Conference in London to debate legal issues around sports sponsorships
MUMBAI: Preparing for the sports partnership opportunities of the future! Sports Sponsorship Law 2005 a conference being organised by The Lawyer Conferences takes place in London on 6 December 2005.
Designed for in-house lawyers, sports sponsorship lawyers and IP specialists, this conference will address the key legal issues surrounding the largest sports sponsorship contracts and deliver powerful tools to maximise the value derived from sponsorship deals.
The one-day forum will show how lawyers can maximise the value of sports sponsorship deals by contractually ensuring optimum visibility for brands and negotiating the widest cover of exclusivity possible. The seminar will shed light on how one can combat ambush marketing by effectively protecting intellectual property rights.
The seminar will also show how lawyers can leverage the full potential of the legal-marketing relationship by understanding the marketing directors’ goals and then effectively delivering on them within sponsorship contracts.
The speakers will include London 2012 commercial and legal director Charlie Wijeratna Uefa
Legal Counsel Jerry McGrath and T-Mobile sponsorship head Toby Hester.
One session is called How to Achieve Optimal Brand Exposure Through The Sponsorship Agreement. This sesion will look at how one identifies competitor categories to widen the definition of one’s brand sector and eliminate all potential competition.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
