MAM
Concept PR bags communications mandate for NSE
MUMBAI: Concept Public Relations India Limited has added a heavyweight client to its roster, securing the media and strategic communications mandate for the National Stock Exchange of India Ltd. The appointment puts the consultancy at the heart of the country’s most watched financial marketplace.
Under the mandate, Concept PR will shape and manage NSE’s integrated media and communications strategy across financial, business, mainstream and digital platforms. The brief spans all NSE Group businesses, with a clear focus on sharper messaging, stronger stakeholder engagement and steady investor confidence.
As the backbone of India’s capital markets, NSE sits at the crossroads of technology, trust and trading. Its listed companies account for a sizeable share of domestic market capitalisation, while its tech-led infrastructure keeps markets accessible, transparent and efficient across asset classes.
Commenting on the partnership, Concept Public Relations India managing director Ashish Jalan said, “NSE is among the most respected stock exchanges globally, setting benchmarks in innovation and investor participation. As India’s capital markets grow on the back of retail interest, technology and global capital, clear and credible communication becomes vital. We are pleased to partner with NSE at this important juncture and look forward to amplifying its leadership story.”
Founded in 1984, Concept Public Relations brings deep experience in BFSI, alongside work across public sector enterprises, real estate, infrastructure, technology and healthcare. The firm will support NSE in engaging a fast-expanding investor base and in strengthening its voice as India’s markets continue to evolve.
MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
