MAM
Comscore gets social to boost global media reach across nine new markets
MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform suite adding nine new international markets to its existing lineup. The latest expansion brings Chile, Colombia, Peru, Germany, Ireland, Taiwan, Indonesia, Malaysia, and Australia into the fold, allowing for a deduplicated view of audiences across desktop, mobile and now, social media.
With this move, Comscore’s Social Incremental enhancement is poised to change the measurement game for brands and publishers, offering a sharper lens on total digital reach, a boon for campaign optimisation, cross-platform planning, and unlocking real value from social audiences.
Already available in 10 other countries including India, the US, UK, and Brazil, this expanded rollout means that publishers and advertisers can now track true audience overlap, total combined reach, and platform-specific lift with unprecedented precision.
“Having Comscore’s unified view of audiences across all platforms, including social, is incredibly powerful,” said Future senior director of marketing Vic Chappell. “It’s essential not just for transparency, but for unlocking value in our advertiser partnerships.”
Social media isn’t just getting its due, it’s becoming a cornerstone. As Sandra Prosperi of Hearst Spain put it, “Social media is essential for building brand relationships. Now we can show total reach that includes social, an absolute must for global campaigns.”
Comscore’s secret sauce? A proprietary digital panel at scale, which powers its Social Incremental methodology privacy-first, deduplicated, and engineered for action. According to Comscore EVP international Alejandro Fosk the innovation “efficiently organises data with precision and uncovers interconnections across platforms. This is not just audience tracking. This is audience intelligence.”
The update will also reflect in Comscore’s Digital Industry Rankings, provided entities have activated full measurement now with social baked in.
With attention spans fleeting and platforms multiplying, Comscore’s new move might just be the clearest signal yet: in the race for reach, you can’t afford to leave social on the sidelines.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
