Brands
Complan goes for brand makeover, focuses on WB & TN
MUMBAI: Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.
The brand refresh for the new Best Ever Complan will come alive in two phases. Phase one will include innovations on television and radio. West Bengal being the largest market for Complan, the brand has tied up with the number one show, Dadagiri on Zee Bangla, which is hosted by none other than cricketing legend – Sourav Ganguly. For the entire season that consists of 70 episodes, Complan is the presenting sponsor of Dadagiri.
Kolkata’s popular rock band Chandrabindoo has composed a song on Complan’s new brand philosophy. The song revolves around the idea of success that is inclusive and shared because when success is shared, it tastes even better. The song was splashed across all leading radio channels in West Bengal for a week capturing around 60,000 seconds.
The second phase of the campaign will be unveiled in the later months of the year.
Kraft Heinz India CMO Vikramjeet Singh said, “We agree and believe in the idea of success that is unselfish, inclusive and shared because when success is shared, it tastes even better.”
Initiative vice president media planning Neha Rastogi said, “The objective was to take a leadership position in markets such as West Bengal and Tamil Nadu.”
Brands
Tata Sons defers decision on chairman N Chandrasekaran’s third term
Term runs till 2027, but board differences are stalling extension talks
MUMBAI: Tata Sons has deferred a decision on whether to extend the tenure of its chairman, N Chandrasekaran, injecting fresh uncertainty into the leadership timeline of India’s largest conglomerate.
The board had last year cleared a third executive term for Chandrasekaran running until February 2027, when he turned 65. However, deliberations on any further extension were put on hold this week after differences emerged during a board meeting, CNBC-TV18 reported, citing people familiar with the matter.
The pause underscores internal strains as the group pushes through an aggressive investment cycle while grappling with uneven financial returns. The Economic Times reported that Chandrasekaran himself asked for discussions on his reappointment to be deferred after some directors raised concerns about mounting losses at several newer businesses.
Those concerns were led by Tata Trusts chairman Noel Tata, the principal shareholder of Tata Sons. Other board members countered that losses were expected in early-stage, capital-intensive ventures designed to secure the group’s long-term position.
Since taking charge in 2017, following the ouster of Cyrus Mistry, Chandrasekaran has driven a phase of expansion and consolidation. Over the past five years, the tata group has nearly doubled revenue and more than tripled net profit and market capitalisation, while committing about Rs 5.5 lakh crore to investments aimed at making the conglomerate “future fit”, according to its latest annual report.
Recent numbers, however, present a more mixed picture. Tata Sons reported a 24 per cent rise in revenue to Rs 5.92 lakh crore in fiscal 2025, while net profit fell 17 per cent to Rs 28,898 crore.
In its annual report, the company said the year opened with expectations of macroeconomic stability and easing inflation. That optimism faded as uncertainty over global trade policy intensified, complicating the operating environment.
For now, the question of leadership continuity at the apex of the Tata Group remains unresolved and closely watched by investors assessing the cost and conviction behind the conglomerate’s long-term bets.
