Ad Campaigns
Competishun to empower future innovators with a lifelong mentorship program
Mumbai: The coaching institute for IIT JEE and NEET preparation, Competishun has launched its new campaign “We are there for you.” This initiative is aimed towards mentorship and support for students throughout their academic journey and beyond. Designed and curated by MADnext, this campaign emphasises Competishun’s commitment to nurturing exam-ready students and well-rounded individuals ready to tackle life’s challenges. The campaign focuses on #WinningInLife and #WinningInCompetishun, ensuring students excel academically and personally.
Through this campaign, Competishun aims to break away from only traditional coaching services but will also provide students with a long-term mentorship program. This program will provide students with personalised guidance, emotional support and practical life skills. Competishun’s dedicated team of educators and industry experts will help students build confidence, resilience and a positive mindset. Students will be given a series of workshops, one-on-one mentoring sessions and motivational seminars. This will help the all-round development of the students. The campaign will be promoted through various media channels, including social media, print, and digital platforms, to reach a wider audience and inspire more students to benefit from this unique initiative.
“We believe that true education goes beyond just passing exams; it’s about preparing students for the challenges and opportunities life presents. With the ‘We Are There For You’ campaign, we aim to foster a supportive and nurturing environment that helps students grow not just academically but personally as well. This initiative is a testament to our commitment to creating a brighter future for our students and contributing positively to the educational ecosystem. We are dedicated to helping our students achieve #WinningInLife and #WinningInCompetishun,” said Mohit Tyagi, Founder of Competishun.
Competishun aims to create a comfortable learning environment for students through online education at an affordable cost. The platform offers customised online batches based on students’ needs and performance, with doubt-solving counters and 24/7 support via WhatsApp and phone. The company utilises cutting-edge technology to enhance the learning experience and to provide cost-effective, quality education to all JEE and NEET aspirants at the comfort of their homes.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
